Vietri. Absolutely and Irresistibly Italian.

What can turn an average day into something special? People. Connecting the chain of someone’s “big idea” through to the home experience of our treasured clientele is the work we do every day. When we get to meet the people involved, hear their stories, we capture a special moment. 

When Bill Ross and his daughter Becca, family of Vietri’s co-founder Susan Gravely, dropped in the Ocala shop unexpectedly last week, we had one of those moments.  I noticed them milling about the shop, wearing big smiles as they took a close look at our Old St. Nick and Lastra Holiday collections on display. I thought for sure we had a big sale coming! They introduced themselves, we chatted, and Bill was even kind enough to say that agapanthus was Mrs. Lee Gravely’s favorite flower.  The moment I witnessed a husband and daughter taking pride in the life’s work of their loved one was a moment that made my season. . . better than a big sale!


In seeing their faces I was reminded how a big idea can turn into years of a lot of hard work, if brought to fruition. It takes passion, and we’re so grateful to the Gravely women for theirs.  Read below the story of how they were inspired to create this now iconic line of tableware over 35 years ago, so now we may present the irresistibly Italian Vietri to you.



When Susan, Frances, and their mother, Lee Gravely, took their first trip to Italy in 1983, they fell in love with the Italian culture. During their stay at the San Pietro Hotel in Positano, they went to lunch and found themselves captivated by the hotel’s colorful, handcrafted dinnerware. The next day they arranged to meet the artisans at a nearby factory in the town of Vietri sul Mare. As they watched the artisans paint, glaze, and fire each piece by hand, they were inspired to share the treasure they had discovered. The Gravelys returned home with an array of pieces with mixed patterns all related to nature. The collection would become known as Campagna, VIETRI’s flagship dinnerware.

The trio named their company VIETRI, a tribute to the town where it all began and play on the phrase “tre vite,” Italian for “three lives.”

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